2020年，一场突如其来的新冠肺炎疫情促使零售行业迎来一轮洗牌，以直播电商为代表的社交营销更火了，电商直播成为链接“暂停营业”的商家与“足不出户”的消费者的核心中枢，相关的社交电商平台和应用得到了一次涉及人群极广的下沉，字节跳动及快手在春节期间获得了最大的市场热度， 直播和短视频的观看和消费习惯进一步深入人心。
淘宝直播在去年双十一带动成交进200亿，直播引导成交已经占到行业整体成交的16%，阿里确定了内容化是淘宝未来三大发展方向之一，同时在规模化KOL爆发的当口， 客户对于KOL的内容生产质量和IP化也愈发关注和重视， 行业进入一个快速增长和爆发期，新的平台和规则在孕育，MCN机构积极调整产业结构，KOL纷纷联合品牌打造自己的达人店铺，品牌方开始孵化和培养自己的网红网络，可以预见在2020年，整个社交营销市场无论在数量和规模体量上都将达到一个前所未有的高度。
MCNETWORK摩潮文化作为连接KOL和品牌方的展会活动平台公司，在11月20-22日杭州博览中心举办了第一届的“网红品牌博览会”暨中国网红大会2019KOL品牌新营销高峰论坛，作为国内第一个为所有品牌展商进行线上直播带货的展览，借着行业爆发的春风，吸引了各方的眼球和注目，成功吸引了五百多家品牌方以及3000多位平台、MCN、KOL等专业观众参与展会和同期论坛。在各方客户强烈的反响下，第二届的“国际网红品牌博览会”将于2020年月7月2-4日移师上海新国际博览中心举办， 第二届展会预计将在原有基础上增加一倍的展位面积和数量， 同时将加入海外跨境电商、日本联合专场、网红城市、博物馆等多个特色展区，结合原有的品牌展区和MCN联合展区，打造横跨产业链的社交营销盛事。
COVID-19 outbreak in 2020 prompted a reshuffle of the retail industry. The social marketing represented by livestream providers became more popular. The livestream of e-commerce has become the core of the link between "suspended business" businesses and "stay at home" consumers. The related social networking platforms and Applications have been involved in a very large sink.
In the "double 11" activity in 2019, 50% of brand businesses seized the new outlet of live stream, and Taobao's live stream led to a turnover of 20 billion yuan in the whole day. The live stream guided transaction has accounted for 16% of the total turnover in the industry, among which the live stream guided transaction in home furnishings and consumer electronics industry has increased by more than 400% year on year. Ali has determined that content-based is one of the three major development directions of Taobao in the future, and At the time of the outbreak of large-scale KOL, customers also pay more and more attention to the content production quality and IP of KOL. The industry has entered a period of rapid growth and outbreak. New platforms and rules are being gestated. MCN institutions are actively adjusting the industrial structure. KOL has joined hands with brands to build its own talent stores, and the brand side has begun to incubate and cultivate its own web celebrity. It can be predicted that in 2020 The whole social marketing market will reach an unprecedented height in both quantity and scale.
As an exhibition platform connecting KOL and the brand, MCNetwork held the first "online red brand Expo" and "China Web Celebrity Conference" 2019 KOL Social Marketing Summit in Hangzhou Expo Center on November 20-22. As the first livestream show with goods for all brand exhibitors in China, MCNetwork attracted the attentions of all parties by the booming of the industry, It has attracted more than 500 brands and more than 3000 platform, MCN, KOL and other professional visitors to participate in the exhibition and the same period forum. Under the strong response of customers from all sides, the second "Social Digital Marketing Expo" will be transferred to Shanghai New International Expo Centre on July 2-4, 2020, and the second exhibition is expected to double the booth area and quantity on the original basis. Meanwhile, it will join the overseas cross-border e-commerce group, Japan joint booth, online popular city joint booth, museum joint booth and other characteristic exhibition areas, combining with the original brand exhibition area and MCN joint booth create a social marketing event across the industry chain.
展览地点
上海新国际博览中心E7
Shanghai New International Expo Centre E7
主办单位
MCNetwork
承办单位
上海摩潮文化传播有限公司
上海琦会商务咨询有限公司
上海睿人企业管理咨询有限公司
嘉兴摩潮科技有限公司
支持单位
中国通讯工业协会直播电商分会
Organizer
MCNetwork Co., Ltd.
Co-organizer
Merisis Consulting Company Limited
Qihui Consulting (Shanghai) Company Limited
打造一站式社交品牌营销线上线下综合盛世
展会时间
2020年7月2-4日
展览地点
上海新国际博览中心E7馆
展览类型
标准展台（最少租用9平方米，含基本展具及电力）
光地展台（最少租用36平方米，需自行装搭）
欢迎联系
上海摩潮文化发展有限公司
电话：+15221354142
电邮：andy@juxhui.com
展会亮点
预计300+展台，1000+品牌方， 5000+专业观众
社交营销品销现场体验
展馆内品牌体验KOL直播带货
业内知名口碑的网红高峰论坛干货满满
品牌方、平台方、MCN的年中行业聚会
海外跨境电商、日本跨境专场、网红城市、博物馆等多个特色展区
观众线上线下品牌优惠现场体验和购物狂欢
现场将举行多个行业联盟仪式、品牌发布会、战略合作签约
抖音现场短视频教学、直播KOL培训、短视频创意大赛等多个精彩活动环节
HIGHLIGHT
Expecting 300 + booths, 1000 + brands, 5000 + professional visitors
On site experience of social marketing
Live stream experience in the exhibition hall
Leading Social Marketing Summit during the exhibition period
Gathering of Leading brands, live & short video platforms and MCNs
Overseas cross-border e-commerce group, Japan joint booth, online popular city joint booth, museum joint booth and other characteristic exhibition areas
Shopping carnival of online and offline brand discounts for audience
Industry alliance ceremonies, brand press conferences and strategic cooperation activities
TikTok short video teaching, live KOL training, short video competition and other exciting activities.
参展范围：
美容产品：日用化妆品，洗涤及个人护理用品，彩妆，香水，面膜，美容护肤品；
母婴用品：孕妇用品，婴儿食品，喂养用品，日常用品；
家居用品类：智能电器，厨卫用品,室内清洁，装饰产品；
平台方：短视频、直播平台，社交平台、电商平台、微商平台；
其它产业：食品，饮料，电子产品，批发商，零售商。
营销机构：微商，MCN，KOL，第三方服务商，广告公司，综合推广解决方案提供商
供应商：AI人工智能， 人脸识别、云服务解决方案；
其他：行业媒体，协会，园区等。
Exhibition Scope:
l Beauty products: Daily cosmetics, Washing and personal care products, Make-up, Perfume, Facial mask, Beauty and skin care products;
l Maternal and infant products: Maternity products, Baby food, Feeding products, Daily products;
l Household products: Intelligent electrical appliances, Kitchen and sanitary products, Indoor cleaning, Decorative products;
l Platform side: Short video, Live stream platform, Social platform, E-commerce platform and Wechat business platform;
l Other industries: food, beverage, electronic products, wholesalers, retailers.
l Marketing Organization: Wechat, MCN, KOL, Third-party service provider, online Advertising company, Integrated promotion solution provider
l Suppliers: AI Artificial Intelligence, Face recognition, Cloud service solutions;
l Others: Industry media, Associations, Industrial parks, etc.
参观群体：
代理商，经销商，批发商，零售商，电商平台，生产商，制作商，MCN，KOL，网红达人，微博博主，个人买家，微商，行业媒体，广告公司，设计公司，第三方服务商等
Agents, Distributors, Wholesalers, Retailers, E-commerce Platforms, Producers, MCN, KOL, Web Celebrity, bloggers, individual buyers, Wechat salesmen, Industry media, Advertising companies, design companies, Third-party service providers, etc
布展时间：
2020年6月30日: 8:30am- 17:00pm(二)
2020年7月1日: 8:30am- 17:00pm(三)
展览时间：
2020年7月2日: 9:30am- 17:00pm(四)
2020年7月3日: 9:00am-17:00pm(五)
2020年7月4日: 9:00am- 15:00pm(六)
撤展时间：
2020年7月4日: 15:00am- 18:00pm
Exhibition arrangement time:
30th June, 2020, Tuesday, 8:30am- 17:00pm
1st July, 2020, Wednesday, 8:30am- 17:00pm
Exhibition period:
2nd July, 2020, Thursday, 9:30am- 17:00pm
3rd July, 2020, Friday, 9:00am-17:00pm
4th July, 2020, Saturday, 9:00am- 15:00pm
Exhibition removal time:
4th July, 2020, Saturday, 15:00am- 18:00pm
参展权益：
1：免费会刊广告1P
2：免费参加展会期间相关行业峰会暨同期的其他展会活动
3：展会现场的背景墙品牌LOGO露出
4：免费KOL现场直播带货
5：免费的展会官网、电子宣传册等LOGO露出推广
6：提供免费的参展咨询及参展建议
Benefits:
1. 1 page AD on exhibition documentation
2. Free passes to Social Marketing Summit and other activities during the exhibition
3. Exhibitor's logo will be highlighted in the prime position on the front of the electronic brochures, web-site, conference entrance backdrop, documentation and etc.
4. On-site live stream service for 1 sku (5 minutes)
5. Free advice for exhibition consulting and suggestion
展台类型及费用
参展价格：
标特展位：25800元/12㎡
B区标准展位：17800元/9㎡
C区标准展位：15800元/9㎡
光地：1500元/㎡ (36㎡起）
Exhibitor Price:
Special Booth, 12m2 for exhibitor: USD 3,700
Area B, 9m2 for exhibitor: USD 2,550
Area C, 9m2 for exhibitor: USD 2,275
Raw Space: USD215/ M2
展位配备说明
标准区展位：每个展位配置包括：桌子1张、椅子2把、射灯2盏、垃圾筒、电源插座1个、地毯、楣板。
光地区展位： 提供光地面积，搭建费由参展商自行承担
The stand package incorporate the following:
Wall construction, 250cm high, white
2 spotlights
Socket/Carpet/Wastepaper Basket
Information Counter
展会活动
7月2日 星期四
2020 KOL品牌新营销高峰论坛-直播电商论坛
7月2日 星期四
2020网红新势力颁奖典礼
7月2-3日 星期四 、五
抖音短视频现场教学
7月3日 星期五
2020KOL品牌新营销高峰论坛-短视频论坛
7月3日 星期五
短视频品牌创意大赛颁奖典礼
ACTIVITIES
2nd July, Thursday
2020 KOL Social Marketing Conference- Live-stream Sub Forum
2nd July, Thursday
2020 Social Marketing &KOL Award Ceremony
2nd -3rd July, Thursday&Friday
Tik Tok Short Video Field Teaching
3rd July, Friday
2020 KOL Social Marketing Conference- Short Video Sub Forum
3rd July, Friday
Award Ceremony of Short Video Brand Creativity Competition
2020 KOL品牌新营销高峰论坛
部分演讲议题
疫情后的直播电商产业变局
5G时代对直播生态未来应用场景
新直播升级：优质内容打造-广告公司的长线优势
构建以红人为中心的精准营销生态链
奢侈品直播如何进一步提高更优质的线上体验
社交场景的全域布局的电商新模式
直播带动的供应链变革与发展
线下门店如何打通线上直播更好的服务消费者
“社交+购物”未来内容电商发展
玩转抖音电商全链路解析
以技术和运营驱动的电商供应链解决管理方案
跨境电商社交营销战略布局
海外“网红”品牌的中国战略与布局
数据解析直播电商现状及未来发展趋势
疫情后的直播电商产业变局
珠宝行业直播渠道融合之路
深度打造时尚品牌线上线下融合的营销战略
营销星引力-深度剖析内容创业底层逻辑
短视频为品牌赋能的营销玩法
微博及小红书的品牌营销战略
MCN孵化体系新革命及多元化商业变现模式
微博社交媒体模式新定位
KOL营销策略分析及案例分享
部分拟邀请演讲嘉宾
吴奇胜，社交网络事业群互动视频产品部总经理，腾讯
李嘉，商业运营高级经理，微博
李良伟 上海分公司电商行业总监 巨量引擎(字节跳动）
刘小荣（路亚） PR总监 如涵控股
张兆涵，电商运营总监，快手
千寻，时尚品牌运营总监，蘑菇街
屈靖雯，华东商务总监，思空文化
铁管教练，抖音账号内容总监，蜂群文化
Carolina Wu, Parklu,市场总监
赵端端，市场副总裁，洋葱集团
张倩蓉，直播负责人，京东京喜
张毅，副总裁，楼氏集团
孙来春，创始人，林清轩
曾碧波，创始人兼CEO ，洋码头
陈珊，市场总监，KKW
老李，创始人，优大人
黄世昌，创始人，妃鱼
王晨，电商部总监，罗莱
李浩，CEO，火星文化
往届回顾
展会活动：
15秒抖音短视频广告创意大赛颁奖典礼
TikTok Short Video Award Ceremony of Creative Competition
短视频行业进入到行业井喷期, 相比于行业发展前期, 企业把短视频制作作为补充的宣传手段, 目前品牌方更加关注的是营销ROI和商业变现， 具备综合商业拍摄、剧本、创意能力的短视频人才更受到市场的青睐。
本次短视频广告创意大赛联合抖音平台，旨在发掘具有商业潜力和价值的短视频编导、演员、KOL, 通过模拟真实产品创意广告的15秒短视频的方式， 根据点赞量、创意、表演等多维度因素来甄选出符合市场需求的短视频人才。
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